Each of the following numbers represents a day that an activity (or activities) will be accomplished in order to expose your property to the greatest number of buyers. I have promised my family and myself that I will take off one day a week. If a scheduled activity falls on a day off for me and Sylvia cannot accomplish it, that activity will either be done just before or after my day off. My promise to you is that every one of these steps will be accomplished on or before the 1st 30 days of our agreement is completed.
Day #1
1. Give Sellers a copy of their signed listing agreement.
2. Put lockbox on house and install yard sign.
3. Enter property into MLS.
Day #2
1. Take interior and exterior photos of home for Internet sites, mailings and brochures.
2. Arrange for virtual tour.
3. Set up Arch Telecom advertising.
Day #3
1. Submit property information to Keller Williams office staff.
2. Pick up photos.
3. Scan photos into Internet sites.
Day #4
1. Create color and black and white flyers.
2. Make 25 copies of color brochure and 100 copies of black and white flyer.
Day #5
1. Install brochure box onto yard sign at home.
2. Deliver color brochures and 100 black and white flyers to home, putting 15 into brochure box.
3. Call agents that have shown property for feedback.
Day #6
1. Email description and photos of property to "Top Agent Email ist".
2. Make up property profile for distribution to Keller Williams agents at next Tuesday morning sales meeting
3. Call agents who have shown property for feedback.
Day #7
1. Lay out the monthly advertising: Villager, HomeFocus, Premier Magazine, Harmon Homes.
2. Verify that the Internet sites are up and are correct.
Day #8
1. Check MLS for comparable homes that are new on the market, have pended, or have closed.
2. Call owners for weekly follow-up, market update and review of feedback. Give a marketing plan update.
3. Discuss possible problems and solutions.
Day #9
1. Verify that virtual tour is complete and on line.
2. Add website rider to yard sign displaying site for virtual tour.
3. Set up Open House for Realtors, including Keller Williams agents in The Woodlands and Kingwood.
4. Continue to follow up with agents who have shown the property, requesting feedback on why their buyers did not write a contract.
Day #10
1. Create a "Just listed" postcard for the property.
2. Have 100-200 postcards made.
Day #11
1. Create a mailing database of homes in the surrounding neighborhoods.
2. Label and stamp postcards.
3. Mail postcards.
Day #12
1. Include property description on Farm postcard mailing (1500 pieces).
Day #13
1. Make up "special features"cards to be placed throughout the home.
2. Include property on monthly flyer delivered to agents in the area.
3. Deliver flyer.
Day #14
1. Follow up again with buyers who have called for this property off Arch Telecom ad.
2. Print 100 additional black and white flyers and deliver to the home.
3. Print additional color brochures, if necessary, and deliver to home.
Day #15
1. Check MLS for comparable new listings, pended properties, and closed homes.
2. Call owners for weekly follow-up, market update, and review of feedback. Give a marketing plan update.
3. Discuss possible problems and ideas for solutions.
Day #16
1. Implement ideas for solutions.
2. Mail copies of marketing (newspaper, flyers, etc) to sellers.
Day #17
1. Check website for #of hits information for this property and email to sellers.
Day #18
1. Create ad for joint Keller Williams (Woodlands+Kingwood) quarterly magazine.
Day #19
1. Feature property in monthly website newsletter.
2. Feature property in monthly Farm marketing update flyer (delivered to 1500 homes).
Day #20
1. Email "Top Agent" database with short description of property and MLS#.
Day #21
1. Continue to follow up with agents who have shown your home. Fax a reminder to them, if necessary.
Day #22
1. Check MLS for comparable new, pending and sold properties.
2. Call owners for weekly follow-up, market update, and review of feedback. Review marketing plan.
3. Discuss possible problems and ideas for solutions.
Day #23
1. Implement ideas for solutions.
Day #24
1. Follow up with buyers who have called off the sign or our print ads.
Day #25
1. Print 100 additional black and white flyers.
2. Print additional color brochures.
3. Deliver to home. Check brochure box for business cards replacement.
Day #26
1. Give sellers a computerized demonstration of what their property looks like on my various web sites.
Day #27
1. Continue to call or fax for feedback.
Day #28
1. Mail copies of marketing: newspaper, flyers, etc. to sellers.
Day #29
1. Check MLS for comparable new, pending, and sold listings. Check for new construction comparables.
2. Meet with owners for weekly and monthly follow-up, market update and review of feedback and marketing plan.
3. Strategize and discuss possible problems and solutions.
Day #30
1. Implement ideas for solutions.
If your property hasn't received an acceptable offer by the end of 30 days, each step is repeated with modifications agreed to by sellers and myself at the end of month meeting.
