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Sheila Dowell,

Broker-Associate, Keller Williams

The “Listing” Price

Setting the listing price for a home is “not a science”. Looking at comparable “active homes” in the neighborhood can give the homeowner a “sense” of what the market is, but identifying the unique characteristics of the home, e.g., golf course lot, water view or waterfront, swimming pool, is a better way to assess “value”.

The “listing price” for a home is typically the highest price we believe the home will sell for.

In addition to identifying the listing price, we always try to identify a “range” for the sale price, too. Sellers might identify the “bottom end of that range” as their “bottom number for a sales price”.

When the home is sold, an appraiser will evaluate the home based on sales in the neighborhood for the most recent 6 months. Although they will try to stay in a neighborhood when looking at recent comparables, they are willing to “reach out” to contiguous neighborhoods to find “comparable matches”. They are adverse to trying to subjectively determine a value for a pool/golf course lot/waterfront lot.

In the most recent years, 2003-2005, sale prices have ranged at 97-98% of the list price when a fair listing price is in place. When inventory levels are very low, it is not unusual to see a “full price” offer or multiple offers.

Looking to List in the near future? Call me at 281-364-4838.



Sheila Dowell,

Broker-Associate, Keller Williams




Keller Williams Real Estate
1401 Woodlands Parkway
The Woodlands, Texas 77380

Office: (281) 364-4838 / Cell: (713) 594-7391

Email: Sheila@SheilaDowell.com



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